Shiseido’s d program
Regional Urban Damage Care Press Kits
THE PROBLEM
While creating their press kits, d Program faced a problem. The kit had to be sent regionally, to Thailand, China, and Taiwan within a really tight timeline and its proposed contents were not entirely feasible.
OBJECTIVES
They consulted us to design its packaging, find solutions, source and acquire items, and oversee production of the kit. To reflect the product’s mission of empowering sensitive skin by providing protection against harmful environmental factors and lifestyles, the d'program kit acts as a testament to the brand’s claims, while doubling up as a trial pack. Recipients could test the efficacy of the Urban Damage Care concentrate and foam wash, presented home lab style.
